BASKETBALL NATION WELCOMES PORSCHE WALNUT CREEK AS NEWEST PARTNER
Partnership supports the broader Basketball Nation community while naming Porsche Walnut Creek the Official Uniform Sponsor of NorCal Elite Basketball.
WALNUT CREEK, C.A., September 30, 2026 - Basketball Nation is proud to announce a new partnership with Porsche Walnut Creek, a Sonic Automotive, Inc., dealership, bringing together two organizations with deep roots in the Walnut Creek community.
Through its partnership with Basketball Nation, Porsche Walnut Creek will become a prominent supporter of the year-round basketball community centered at the Ultimate Fieldhouse — a community that brings together athletes, families, teams, coaches, and organizations from throughout the Bay Area.
As a signature element of the partnership, Porsche Walnut Creek will become the Official Uniform Sponsor of NorCal Elite Basketball, with Porsche Walnut Creek branding featured prominently on NorCal Elite game uniforms throughout the 2026–27 season.
Uniform sponsorships have long been a prominent part of professional and collegiate sports but remain relatively uncommon as fully integrated commercial partnerships in competitive youth club basketball. Together, Basketball Nation and Porsche Walnut Creek are helping pave the way for a new kind of partnership at the youth level — bringing brands, programs, and communities together in ways more traditionally associated with higher levels of sport.
“We are incredibly excited to welcome Porsche Walnut Creek as a partner of Basketball Nation,” said Mike Samuels, CEO of Basketball Nation. “Their commitment to supporting our athletes, families, and the broader basketball community makes this partnership especially meaningful. For our NorCal Elite players, I think there will be a real sense of pride and excitement in having an iconic brand like Porsche Walnut Creek represented on the uniforms they wear.”
Beyond the NorCal Elite uniform sponsorship, Porsche Walnut Creek will maintain a year-round presence at the Ultimate Fieldhouse and across Basketball Nation's digital platforms. The broader partnership reflects Porsche Walnut Creek's commitment to supporting the athletes, families, teams, and organizations that make up the local basketball community.
“Porsche Walnut Creek has been part of this community since 2006, and supporting local organizations that benefit families here is very important to us,” said Mike Pardini, General Manager of Porsche Walnut Creek. “Basketball Nation and the Ultimate Fieldhouse unite thousands of young athletes and families each year, and we are proud to support them. We are also excited to see the Porsche Walnut Creek brand on the NorCal Elite uniforms and hope the players share our enthusiasm.”
Pardini, a Walnut Creek native with 22 years at Porsche Walnut Creek, has deep personal and family ties to the dealership and the local community, following in the footsteps of his father, who also served clients at the Porsche Center for 15 years. The partnership comes shortly after Porsche Walnut Creek was acquired by Sonic Automotive in August 2026 and furthers the dealership's longstanding presence and commitment to supporting worthy organizations in the Walnut Creek community.
About Basketball Nation
Basketball Nation is a Northern California basketball organization providing a complete pathway for athletes and families through teams, tournaments, camps, leagues, training, and youth development programs. Basketball Nation operates the Ultimate Fieldhouse in Walnut Creek and Dream Courts in Pittsburg, bringing together programs and organizations serving athletes from introductory basketball through high-level competitive play.
The Ultimate Fieldhouse serves as Basketball Nation's Walnut Creek home and a year-round hub for youth sports, bringing together athletes, families, coaches, teams, and community partners from throughout the Bay Area.
About Porsche Walnut Creek
Porsche Walnut Creek is an established Porsche Center located at 2555 N. Main Street, serving Walnut Creek, the East Bay, and the greater San Francisco Bay Area since 2006. The Porsche Center offers new Porsche vehicles, Porsche Certified Pre-Owned vehicles, pre-owned vehicles, factory-trained service with Porsche Certified Gold Technicians, genuine Porsche parts, and personalized support throughout every stage of the Porsche ownership journey. Find out more at porschewalnutcreek.com.
About Sonic Automotive
For more than 60 years, Sonic Automotive has pursued a single purpose: to deliver an experience for our guests and our teammates that fulfills dreams, enriches lives, and delivers happiness. We don't simply sell and service vehicles. We help people pursue their dreams, whether it's a guest purchasing their first vehicle, a family creating lifelong memories, or a teammate building a meaningful career.
Founded in 1966 by Bruton Smith, the company has grown into a Fortune 300 company under the leadership of Chairman and CEO David B. Smith. Today, more than 11,000 teammates bring the company's purpose to life across a nationwide network of 174 automotive and powersports franchises in 146 locations in 90 cities and 20 states. We are proud to represent 24 automotive and 15 powersports brands and have helped more than 7 million guests purchase vehicles, delivered over 40 million service experiences, and earned more than 1 million 5-star reviews by consistently putting people first.
At Sonic Automotive, we believe trust isn't claimed — it's earned through transparency, consistency, integrity, and genuine care. That's why we were the only automotive and powersports retailer recognized by Newsweek as one of America's Most Trustworthy Companies in 2026. As the automotive and powersports industries continue to evolve, our mission remains constant: to innovate, lead with integrity, and create exceptional experiences that inspire confidence, build lifelong relationships, and positively impact every life we touch.
Sonic Automotive. Driven By People. Inspired By Purpose. For more information, visit www.sonicautomotive.com and ir.sonicautomotive.com.
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